We would like to live in a world in which kids never, ever diet. Will you join us?

Dieting is so deeply ingrained in our culture that we have failed to notice three vital facts: 1) diets have been proven ineffective at sustained weight loss; 2) diets typically lead to weight gain; 3) diets often lead to disordered eating.

The reason diets are so ingrained in our culture is that the diet industry, which tells us that we need to diet, spends billions of dollars not just in direct advertising campaigns, but also funding research to “prove” their claims that it’s not diets that fail – it’s we who fail. Their research conveniently ends before the 2-year mark, which is the point at which more than 95% of people regain any weight lost on a diet program.

If you have a child who has an eating disorder, think back. Do you remember how it started? There’s a good chance that your child started their eating disorder with a diet, often cloaked in the term “healthy lifestyle.” They started restricting calories and cut out food groups, and probably started exercising in pursuit of “health.” But where did that pursuit get them? It got them sick.

We would like to live in a world in which no children ever diet. Ever. We believe this will help reduce the rising rates of both obesity and eating disorders. Will you join us? Please check out this video we created to provide you with some more information about the dangers of dieting.

Our average BMI has steadily grown ...