There is a $70 billion diet industry driven to convince all of us that the biggest problem in our lives is our weight. But the science on that fact is inconclusive. Yes – that’s surprising, but we must remember that $70 billion industries grow to that point based on extensive advertising and PR campaigns that convince us that there is a problem that only they can solve.
As a result of the $70 billion diet industry, parents believe that they must focus on their children’s weight to make sure they are healthy. We propose that this belief is driving eating disorders in our children. We beg parents to focus instead on other health indicators that will make a much more significant impact on our children’s lifetime health and wellness.